Logo animation is the process of adding movement, effects, or transitions to a logo to make it more dynamic and engaging. It enhances the visual appeal of the logo by incorporating animations like fades, spins, morphs, or zooms. Animated logos are commonly used on digital platforms, such as websites, video intros, or social media, to capture attention and leave a lasting impression. This technique helps convey the brand's personality, energy, and creativity more effectively. A well-executed logo animation adds a modern and professional touch to branding efforts.